Image via Wikipedia Consumers are individuals or households that consume goods and services generated within the economy. Since this includes just about everyone, the term is a political term as much as an economic term when it is used in everyday speech. Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy not buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psychographic profiles of market segments , marketers are engaging in personalized marketing , permission marketing , and mass customization. A consumer is assumed to have a budget which can be spent on a range of goods and services available on the market. Under the assumption of rationality, the budget allocation is chosen according to the preference of the consumer, i.e. ...
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It was a pleasure to come across your blog but I wonder if you got a word right in the list of the 12 things that make men rich.
Or perhaps I was listening to the wrong audio tape?
10. Complete Self Discipline
But you have Self Confidence
All the best
Ande